Nowadays, corporate event photography has become a central tool in business marketing.
Did you know that nearly 60% of consumers are more likely to trust a company when it has corporate event photographer in search results on the internet?
If you have a website, you are communicating with the press, or you simply have a profile on LinkedIn, here are some ways to use professional photography as part of your marketing campaigns.
Your Social Networks
With the increase in the use of social networks, companies have an unprecedented opportunity to develop their business by coming into direct contact with their customers.
But for this to work, you need to offer content that stands out and helps your business stand out. And for that, mastering your visuals is the key to success: an eye-catching and personalized corporate photography visual immediately attracted the attention of users of these social networks and will boost your chances that your posts will be read and shared.
Your press relations
Press releases are still a powerful communication tool for companies because they allow you to reach a significant number of prospective prospects interested in your services.
But marketing professionals admit that for your press release to be useful, you need to include high-quality images. Not only beautiful photographs make your statement aesthetic and therefore, develop your brand, but in addition to that, they allow readers to understand what the latter speaks quickly.
Your sales support
Although the communication of the companies passes more and more by the Internet, the paper supports are far from being obsolete.
Although they are no longer sufficient to get new customers for your business, they always allow you to explain your company’s activities during business meetings or to maintain your reputation during display campaigns or boards.
Selling your products or services remains the heart of your business and professional corporate event photography is an essential ingredient of a successful paper support.
On the internet and especially on the e-commerce site, beautiful photographs of the products (whether cars or clothes) make it possible to stand out from the competition.
Indeed the multiplication of the sites of sales makes that your customers will surely have visited other sites before landing on yours. In this context, you must put all the chances on your side by valuing your products with professional photographs.
Your event photos
Many companies organize events within their business: on average a group hosts three events per year!
It is not reserved for big business because organizing an event is one of the best internal and external communication tools. But unfortunately most companies do not book part of their budget to hire a photographer, and this eventually prevents them from communicating “clearly” about their event.
If you want to humanize your relationship with your customers on your website, there is a simple and very effective solution: show your company staff. Indeed your customers love to put a face on the people they have on the phone or even associate a real person with a position in your company. Do not just use a corporate photographer just for the portraits of executives but also enjoy yourself with beautiful photographs of your entire team.